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New events conference to highlight African meetings potential

With meetings and event organisers on a consistent hunt to discover unique and professional meetings facilities, a spotlight has been shone on Africa. Massive potential within the meetings sector has been realised in recent years, and efforts to develop this powerful economic sector are pushing to the fore including the Business Events Conference powered by ibtm Africa.

The Business Events Conference powered by ibtm Africa promises to be a dynamic conference built around high-quality discussions focused on content relevant to operating in the meetings and events space in Africa. The conference will take place during WTM Africa in Cape Town on 19 and 20 April 2018, inviting all corporate buyers and professional meetings personnel to attend.

“The Business Events Conference powered by ibtm Africa is an evolution from a table-top event to an engaging and high-quality programme, packed with insightful content, speakers and relevant topics,” says Chardonnay Marchesi, South Africa Portfolio Director for Reed Exhibitions’ Travel, Tourism & Sports Portfolio.

Three sessions will be taking place in WTM Africa’s Inspire Theatre between 11h30 and 14h15 on Wednesday, 18 April 2018. The second day’s session will coincide with the Sports & Events Tourism Exchange (SETE), to take place between 10h30 and 13h30. Leading the charge will be Rudi van der Vyver, Chief Executive of the Southern African Association for the Conference Industry (SAACI).

Van der Vyver was appointed as CEO of SAACI in early 2017, bringing a wealth of management experience in the financial services, business consulting and hospitality industries to the umbrella body of the business events sector in Southern Africa.

Van der Vyver furthers: “We are very focused on the professionalisation of the business events industry across the African market. There is tremendous potential to be further unlocked in this sector and with SAACI’s three key focus areas being Learning, Growth and Collaboration, we see internationally-recognised platforms like ibtm Africa as crucial in the facilitation of our role in strengthening the industry.”

Speaker sessions include a look at the impact of meetings, incentives, conventions and events on destinations, an event industry panel that will examine current trends in the sector, and a practical look at how professional conference organisers can  work alongside the South African National Conventions Bureau.

Don’t miss out on all the latest details and the opportunity to attend this year’s show in Cape Town: Register free of charge online the Business Events conference powered by IBTM Africa by visiting africa.wtm.com

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